How To Effectively Market Beauty to Millennial Women

How savvy marketers are using augmented reality to reach this retail goldmine

It is widely acknowledged that you need to take a different approach to market to millennials. This generation has grown up with the internet, using social media regularly and they are much less willing to be ‘sold’ to than their parents and grandparents. They are also fierce consumers of beauty products. We examine how you can use augmented reality to successfully market to millennials.