It is widely acknowledged that you need to take a different approach to market to millennials. This generation has grown up with the internet, using social media regularly and they are much less willing to be ‘sold’ to than their parents and grandparents. They are also fierce consumers of beauty products. We examine how you can use augmented reality to successfully market to millennials.
Join the digital beauty evolution. Explore and experiment with hundreds of virtual makeup looks. Find Your Own Beauty.