Macro vs. Micro Influencers - Who is more valuable for your business?

micro influencers

 

Just how powerful is the online beauty influencer?

In one of our recent user survey polls, out of 1200 millennial and GenZ women, only 8% of them claimed they were influenced by celebrities when it comes to purchasing lipstick. But, 19% of the same group said they'd buy a lipstick recommended by an online beauty influencer.

But, how do macro-influencers and micro-influencers compare? Download the report to find out which influencer is right for your digital marketing strategy.