Anna Sui Enters the Digital Age with Perfect365

anna sui makeup

 An omni-channel digital marketing campaign with in-store engagement

With a new family of lipstick shades gliding into the Anna Sui collection, the brand measured a high volume of success with virtual try on via Perfect365's digital makeup app in the hands of 100 million users.

Visitors in the NYC Anna Sui store were able to try on the lipstick shades using an iPad, without touching a single lipstick tester.

Download the case study to get insights on the campaign ROI and conversation rates for this unique omni-channel customer experience.