Do Millennials and GenZs Care About Cruelty-Free Beauty?


 Cruelty-free beauty: Is it more than a makeup trend?

Perfect365 surveyed 17,000 app users between the ages of 18 - 34 about awareness of cruelty-free brands and their views on the Hawaii and California Bill proposals that would end the sale of beauty products tested on animals, starting in 2020. Download the report to find out if Millennials and GenZs prefer cruelty-free beauty brands and which brands rank amongst their favorites.