Are beauty brands doing enough to diversify their foundation range?



Inclusivity in the Beauty Industry

We surveyed 3,500 women that use Perfect365 how they felt about diversity in makeup and whether enough is being done, by brands, to ensure that all customers can access products that complement their skin tone perfectly. 

Download the report for insights on:

  • What percentage of women believe brands aren't doing enough 
  • Top 10 inclusive brands our users favor
  • What percentage felt that brands focus more on skin tones opposed to skin types